Visual Design

Visual design plays a major role in provi‚Äčding a good UX to the end users. It goes beyond the look and feel or supporting good information architecture. It needs to first support branding guidelines, be welcoming to the users, retain them for longer, become a key differentiator for people to remember and make associations with the brand, and help in understanding the information hierarchy. It is important to follow the design trends while achieving the rest of the goals.